Brand Guidelines
ruler
Berkshire Hathaway
Built to endure, invested to compound
Diversified Holding Company / Permanent Capital Investment /
Berkshire Hathaway is the world's premier permanent capital institution, engineered to outlast individual leadership and deliver fortress-grade stability across generations. We transform patient capital into enduring value through proven succession architecture, decentralized operational excellence, and unwavering stewardship that transcends market cycles and founding legends.
Industry
Typography
Values
Colors
Audience
Logo Type
Contents
01
Logo guidelines and variations
lettermark
02
Color palette and usage guidelines
03
Font system and hierarchy
EB Garamond + Roboto
04
Patterns, icons, and imagery
3 Patterns
05
Real-world mockups and examples
9 Mockups
06
Purpose, values, and brand personality
ruler • caregiver
07
Brand voice and tone
Institutionally deliberate • Transparently methodical
08
Core messaging and pillars
5 Message Pillars
09
Strategic foundation and market positioning
Diversified Holding Company / Permanent Capital Investment /
10
Download brand assets
Logos, colors, fonts