BRANDBOOK
Patterns, iconography, photography direction, and visual principles for Berkshire Hathaway.
Core principles that guide all visual design decisions for Berkshire Hathaway.
Generous use of whitespace
Modular layouts
Sparse information density
Gradual hierarchy emphasis
Regular visual rhythm
Symmetrical compositional balance
Flat spatial approach
Sharp edge treatment
Medium visual contrast
Subtle fade-ins and slides with measured timing, avoiding jarring animations.
Fine linen weave, Brushed aluminum
These principles reflect the Ruler archetype and high formality of Berkshire Hathaway by emphasizing structure, permanence, and clear authority through deliberate spacing, modular layouts, and sharp, symmetrical compositions.